Opinions by other consumers online trusted
Submitted by David on Tue, 09/01/2009 - 21:14.
Interesting findings from the latest twice-yearly Nielsen Global Online Consumer Survey of over 25,000 online consumers from 50 countries:
"Recommendations by personal acquaintances and opinions posted by consumers online are the most trusted forms of advertising globally. The Nielsen survey shows that 90% of online consumers worldwide trust recommendations from people they know, while 70% trust consumer opinions posted online."
Online reviews are becoming the new advertising and businesses will need to accept that consumers’ decisions will be heavily influenced by peer to peer media.
So how does a company engage consumers and ensure an independent but fair exchange?
