Sustainability a Must Play for All Marketers

PricewaterhouseCoopers (PWC) and the Grocery Manufacturers Association (GMA) released today (August 26th) a four minute video clip entitled, "Sutainability Matters to All Stakeholders". The video focuses on consumers attitudes towards green and perceptions on sustainability.

The video supplements the recently released report by PWC and GMA on the the increasingly greening state of the food industry entitled, “The 2008 Food Beverage and Consumer Products Industry Report: Achieving Superior Financial Performance in a Challenging Economy." That report concludes that sustainability has become a business imperative that can boost corporate value.

As someone who interned for GMA for three summers during college, I can say that GMA and the food industry has come a long way (ok, it's been a long time too :-). Sure, the industry still supports GMOs and food irradiation, but their endorsement of the sustainability market underscores that it is blossomed from obscurity to maturity in a few short years.