Social networking sites can be powerful tools for green brands

Social networking sites – such as Facebook, MySpace, Twitter, and Ning – have become popular destinations for internet users. In fact, 50% of 15-34 year olds participate in social networking. Accordingly, brands are capitalizing on the targeted advertising capabilities and self-selecting demographic afforded by social networks. A recent report from SRB Marketing titled Green Social Networks details the potential power of social networks for green brands – and how to tap into it.

Among its key tips to would-be green social networkers, SRB suggests creating branded profiles and starting new groups on existing sites. Many interest groups, NGOs, and companies have attracted thousands of users to their Facebook pages – including perennially green Ben & Jerry’s, which has 30,000 Facebook friends. The authors suggest integrating marketing campaigns with social networks, as well as advertising to targeted networks.

The report stresses the importance of committing significant time and resources to maintain and amplify an online presence, as web-savvy consumers are easily disillusioned by both lackluster sites and what they perceive as misinformation. For a great example of an innovative green social networking destination, check out Green Home Huddler – part of the NaturalPath Media network.

Click here for the original article from Sustainable Life Media.