Soaring energy prices give green products a competitive advantage
High energy costs are increasing the attractiveness of green products, according to Environmental Leader. Companies that source raw or recycled materials – which have lower fossil fuel content – can offer end products at a more stable price than their fossil fuel-dependent competitors. Eco-Products, which makes compostable dinnerware, expects a fivefold increase in revenue this year.
Other companies are cashing in on customers’ openness to new products and materials in a time of heightened prices and environmental awareness. Recycled paper products manufacturer New Leaf Paper uses recycled landfill methane as a power source. New Leaf CEO Jeff Mendelsohn cites his company’s commitment to recycled content and alternative energy as a smart market strategy, rather than a green marketing initiative.
