PaidContent: Six Apart Buys Green Online Ad Net NaturalPath Media
Submitted by admin on Sat, 06/12/2010 - 16:13.
Six Apart, the blogging software and media company, has acquired NaturalPath Media, an online ad network for “sustainable, healthy, and conscious lifestyles”, in other words, around green and healthy lifestyle. Financial terms were not disclosed.
NaturalPath was founded in 2006, and says has about 200 publishers in its network, including DrGreene.com, GreenLivingIdeas.com, ScientificAmerican.com and EcoSalon.com. With this acquisition, SA will have the “ability to help marketers reach women 25+ in highly engaged, influential media environments and provides more opportunities for NaturalPath Media publishers to increase revenue through premium conversational marketing programs,” whatever that means.
http://bit.ly/cnPpLh
