Consumers Go Green
Sustainability: The Rise of Consumer
Responsibility
The
Hartman Group, January 2009
"More than 75 percent consider environmental and social aspects in deciding what to buy and about a third are willing to pay more for those benefits."
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Conscious
Consumer White Paper
BBMG, October 2007
"90 Percent of Americans agree that the term "conscious consumer" describes them well."
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Economist
Intelligence Survey
Peter White, Director of Sustainability at Proctor
& Gamble (P&G), November 2008
"In many ways the business case for environmental sustainability is also stronger in the current economic downturn. Sustainability initiatives often lead to increases in the efficiency with which materials and energy are used, reducing costs for both companies and consumers."
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Moms Online: Browsing, Researching, Buying
eMarketer
2008 Report, March 2008
"More than 40% of all women who go online in the US - approximately 35 million of them - are mothers who have children under 18 at home."
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Capturing the Green Advantage for Consumer Companies
Boston Consulting Group,
January 2009
"Fully seventy-three percent of consumers consider it important or very important that companies have a good environmental track record."
"Consumers greatly value the direct benefits that green products offer, such as superior freshness and taste, the promise of safety and health, and savings on energy costs."
Exhibit: Most Consumers Consider it Important or Very Important for Companies to Be Green
