The NaturalPath Media Team

The NaturalPath Media team draws from over 50 years online development, marketing and advertising experience. We share a passion for green and healthy living.

Core Team Members:

	David Phillips, Founder, CEO & Chairman David Phillips is a veteran Internet executive whose experience includes leadership roles over the last fifteen years with AOL Inc., AOL Europe (JV with Bertelsmann), Crunch Music, Napster, and IGN/Fox. Phillips founded NaturalPath Media in 2006 out of his passion for sustainability and holistic health. NaturalPath Media’s vision is to go beyond the traditional vertical ad network by building integrated, customizable marketing and content that engages audiences, publishers and brands in dialog. Prior to NaturalPath Media, Phillips served as Executive Vice President of IGN Entertainment Inc., a leading online network for digital entertainment (e.g., video games, movies). As head of Corporate Strategy and General Counsel, Phillips helped manage IGN's media roll-up strategy and its sale to News Corp/Fox in Nov 05. Previously, Phillips served in executive positions with two digital music pioneers, Napster and Crunch Music. At Napster, Phillips served as VP of Music Services, focusing on its business and product development efforts aimed to launch Napster as a paid subscription service. As CEO of London-based Crunch Music Ltd. he led the Company's service launch, venture financing, and sale in 2001 to Music Choice PLC. Phillips joined AOL in 1994 as its second lawyer and in 1998 became AOL Euorpe's first General Counsel. In 1999, after AOL bought Netscape and CompuServe Europe, Phillips stepped into a business management role as President and Managing Director in the UK, where he lead the successful relaunch of AOL’s three brand strategy. In his early career, Phillips served in business and legal positions at ComTech Inc. in Reston Virginia and practiced international trade and technology law at Hogan & Hartson in Washington DC. Phillips is a graduate of the University of Chicago Law School and Pomona College in Claremont California.
	Jim Van Huysse, President Jim has been an early trend-setter in the Internet media space, having built Spinner.com, the first online radio service in 1996 (acquired by AOL). Van Huysse brings NaturalPath Media over 12 years of executive leadership experience at both Fortune 50 and start-up environments, blending entrepreneurial drive and big company operational capabilities. At AOL he served as General Manager of the AOL Radio Network, managing operations, product and programming for the Internet's largest Radio network, launching seven distinct services and amassing a monthly audience of over 10 million unique visitors. Jim also served as president at Brondell, Inc., where he oversaw sales, marketing an corporate development for this high-tech home products company. He also helped with strategic initiatives at Oracle Corporation. Jim's interest in sustainability and wellness started with an ailing back: one that prompted him to try alternative therapies -- namely Chinese herbs and acupuncture -- rather than pop a pill. Since then Jim has dabbled in Reiki, purchased a hybrid, and is grateful for the chance to do his small part to help move the sustainability movement forward a little bit. When he's not recruiting publishers or marketing NaturalPath, Jim might be found on a hiking trail, a golf course or traveling.
	Richard Rocca, SVP of Sales and Business Development Richard Rocca is the internet's number one fan when it comes to network development and brand packaging. His leadership, creativity and overall passion for brand advertising were showcased and learned the past 5 years serving as VP, Business Development for Gorilla Nation Media and most recently Sr. Director Glam Media. At Gorilla Nation Media, the worlds largest representation firm, Richard worked closely with pioneers Brian Fitzgerald and Aaron Broder on bringing value to the mid-tail for brand advertisers by packaging quality content with reach in highly targeted passion groups and delivering programs that go beyond-the-banner of network buys. While at Gorilla Nation, Rocca too helped identify an investment and consulting strategy further illustrating the value of the mid-tail. While at Glam Media, Rocca championed his expertise of the mid-tail and brand engagement with the technology of Silicon Valley and helped built the worlds largest media distribution company. When Richard is not developing media companies he can be found strolling the streets of SF with his family.
	David Plesha, Sr. Manager Ad Operations David brings over ten years of experience in supporting sales operations for both online and print media companies. He joins NaturalPath Media after working for display operations teams at Google, the Internet Movie Database (IMDb), and Allrecipes.com. In those roles, he was responsible for the implementation and delivery of site advertising. He also has extensive project experience in the implementation of ad serving technologies and contract management applications. He has been a major contributor in furthering industry standards by collaborating with the Internet Advertising Bureau on initiatives like the Terms & Conditions and Ad Measurement Task Forces. David also worked for over five years in print media at USA Today where he focused on increasing readership and revenues within their circulation marketing group. David’s offline passions include movies, music, bicycling, yoga and spending time with his family and friends.