NaturalPath Media Adds 27 New Publishing Partners
Largest Conscious Lifestyle Media Network's Expanded Site Roster Now Reaches More Than 25 Million Monthly Unique Visitors
SAN FRANCISCO, CA – November 19, 2008 – NaturalPath Media, the largest media network for sustainable, healthy, and conscious lifestyle markets, announced the addition of 27 new partner sites. The combined reach of the NaturalPath Media Network now exceeds 25 million unique visitors per month as measured by Quantcast.com. The new sites broaden NaturalPath Media's reach into new categories including Travel & Outdoors, Shopping, Personal Development, and Crafts.
New sites in the Travel & Outdoor category include SingleTracks.com, a leading resource for mountain bikers, and Matador Network, nine innovative travel sites including MatadorTravel.com, MatadorTrips.com, MatadorNights.com, MatadorAbroad.com, MatadorPulse.com, TheTravelersNotebook.com, BraveNewTraveler.com, MatadorGoods.com and MatadorChange.com.
Additional new partner publishers include personal development sites SimpleMarriage.net and WiseBread.com, and sustainability sites including HighCountryNews.com, GreenLivingIdeas.com, WebEcoist.com, and PrintGreener.com. NaturalPath Media is also partnering with Wikia.com to represent a number of user-generated Wikis including Wikia Green, Recipes Wiki and Left Space. Lastly, the company announced its expanded relationship with NameMedia to represent hobbyist sites SplitCoastStampers.com and Craftster.org.
"Expanding our network to include these 27 sites significantly builds our audience - both in reach and in diversity," said Jim Van Huysse, EVP Marketing & Operations for NaturalPath Media. "In adding sites in new categories like Travel & Outdoors, Personal Development and News and Politics to our network of leading healthy living and sustainability publishers, NaturalPath Media reinforces its relevance to an even greater number of advertisers and gives brands access to a highly targeted, engaged audience."
"While the addition of these partners increases our reach to a total of 120 sites spanning new categories, all of our partners appeal to 'conscious consumers': consumers who seek out practical solutions to help them lead informed, healthy and sustainable lives," said NaturalPath Media's founder and CEO David Phillips. "Whether focused on personal development, travel, crafts or politics, each of our new partner sites attracts an influential audience for whom values help dictate brand loyalty."
About NaturalPath Media
With over 120 publishers and a combined reach of over 25 million monthly unique visitors, NaturalPath Media is the largest and fastest growing media network for the sustainability and healthy lifestyle markets. NaturalPath Media connects publishers, advertisers and audiences by selling customized brand advertising programs to companies that seek to reach affluent and influential conscious consumers. Headquartered in San Francisco, NaturalPath Media represents leading websites such as DrWeil.com, Grist.org, EcoGeek.org, YogaJournal.com, Mongabay.com, CleanTechnica.com, Wellness.com, Matador Network and ZenHabits.net and selects and distributes the best of sustainable, wellness and values-driven content through NaturalPath.com, its publisher hub. For more information about NaturalPath Media, please visit: www.naturalpathmedia.com.
