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NATURALPATH MEDIA ADDS 27 NEW PUBLISHING PARTNERS

 

Largest Conscious Lifestyle Media Network's Expanded Site Roster Now Reaches More Than 25 Million Monthly Unique Visitors

SAN FRANCISCO, CA – November 19, 2008 – NaturalPath Media, the largest media network for sustainable, healthy, and conscious lifestyle markets, announced the addition of 27 new partner sites. The combined reach of the NaturalPath Media Network now exceeds 25 million unique visitors per month as measured by Quantcast.com. The new sites broaden NaturalPath Media's reach into new categories including Travel & Outdoors, Shopping, Personal Development, and Crafts.

New sites in the Travel & Outdoor category include SingleTracks.com, a leading resource for mountain bikers, and Matador Network, nine innovative travel sites including MatadorTravel.com, MatadorTrips.com, MatadorNights.com, MatadorAbroad.com, MatadorPulse.com, TheTravelersNotebook.com, BraveNewTraveler.com, MatadorGoods.com and MatadorChange.com.

Additional new partner publishers include personal development sites SimpleMarriage.net and WiseBread.com, and sustainability sites including HighCountryNews.com, GreenLivingIdeas.com, WebEcoist.com, and PrintGreener.com. NaturalPath Media is also partnering with Wikia.com to represent a number of user-generated Wikis including Wikia Green, Recipes Wiki and Left Space. Lastly, the company announced its expanded relationship with NameMedia to represent hobbyist sites SplitCoastStampers.com and Craftster.org.

"Expanding our network to include these 27 sites significantly builds our audience - both in reach and in diversity," said Jim Van Huysse, EVP Marketing & Operations for NaturalPath Media. "In adding sites in new categories like Travel & Outdoors, Personal Development and News and Politics to our network of leading healthy living and sustainability publishers, NaturalPath Media reinforces its relevance to an even greater number of advertisers and gives brands access to a highly targeted, engaged audience."

"While the addition of these partners increases our reach to a total of 120 sites spanning new categories, all of our partners appeal to 'conscious consumers': consumers who seek out practical solutions to help them lead informed, healthy and sustainable lives," said NaturalPath Media's founder and CEO David Phillips. "Whether focused on personal development, travel, crafts or politics, each of our new partner sites attracts an influential audience for whom values help dictate brand loyalty."

About NaturalPath Media

With over 120 publishers and a combined reach of over 25 million monthly unique visitors, NaturalPath Media is the largest and fastest growing media network for the sustainability and healthy lifestyle markets. NaturalPath Media connects publishers, advertisers and audiences by selling customized brand advertising programs to companies that seek to reach affluent and influential conscious consumers. Headquartered in San Francisco, NaturalPath Media represents leading websites such as DrWeil.com, Grist.org, EcoGeek.org, YogaJournal.com, Mongabay.com, CleanTechnica.com, Wellness.com, Matador Network and ZenHabits.net and selects and distributes the best of sustainable, wellness and values-driven content through NaturalPath.com, its publisher hub. For more information about NaturalPath Media, please visit: www.naturalpathmedia.com.

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NATURALPATH MEDIA LAUNCHES INNOVATIVE “BACKGROUND” AD UNITS POWERED BY ADCAMO

New Ad Units Provide Advertisers a Large, Trackable Creative Footprint to Engage Consumers

SAN FRANCISCO, CA AND SCOTTSDALE, AZ – October 21, 2008 – NaturalPath Media, the largest and fastest growing media network for the sustainability and healthy lifestyle vertical markets, announced the introduction of site background ad units powered by AdCamo. By utilizing the AdCamo platform, NaturalPath Media now offers advertisers the opportunity to run site background ads – also known as site skins – across its entire network of over 100 sites. 

The AdCamo platform offers numerous advantages over standard static site skins. The entire background ad is clickable and can be served in conjunction with IAB standard ads, offering advertisers increased engagement and conversion. Additionally, the trackable units provide advertisers detailed reporting as to the number of unique impressions and clicks delivered NaturalPath Media also offers advertisers a brandable cursor, which utilizes a custom creative image that serves as the cursor when a user runs a mouse over the background ad.

“The AdCamo solution goes far beyond the typical site re-skin,” said Richard Rocca, Senior Vice President of Sales & Business Development for NaturalPath Media.  “AdCamo’s technology provides a scalable platform for us to deploy across the largest reach of sustainability and healthy lifestyle sites, providing a trackable, high impact unit for our advertising partners.”

The AdCamo background unit will be available on select NaturalPath Media sites including Gas2.org, EcoRazzi.com, WebUrbanist.com, DrGreene.com, GreenUpgrader.com, Mongabay.com, PriusChat.com, Terrapass.com and TheDailyGalaxy.com. The units may be targeted by geography and daypart and can be frequency capped to ensure maximum impact.

About NaturalPath Media

With over 100 publishers and a combined reach of over 20 million monthly unique visitors, NaturalPath Media is the largest and fastest growing media network for the sustainability and healthy lifestyle markets. NaturalPath Media connects publishers, advertisers and audiences by selling customized brand advertising programs to companies that seek to reach affluent and influential conscious consumers. Headquartered in San Francisco, NaturalPath Media represents leading websites such as DrWeil.com, Grist.org, EcoGeek.org, YogaJournal.com, Mongabay.com, CleanTechnica.com, Wellness.com, Matador Network and ZenHabits.net and selects and distributes the best of sustainable, wellness and values-driven content through NaturalPath.com, its publisher hub. For more information about NaturalPath Media, please visit: www.naturalpathmedia.com.

About AdCamo

AdCamo is the world's first background advertising platform, enabling publishers and advertising networks to provide brand advertisers with compelling creative executions across an unlimited number of websites. To learn more about AdCamo and our background ad formats please visit www.adcamo.com.

NATURALPATH MEDIA PARTNERS WITH DRGREENE.COM TO EXCLUSIVELY REPRESENT LEADING VOICE IN PEDIATRICS

Online Health Pioneer Becomes Flagship Publisher In New “Moms And Family” Channel

SAN FRANCISCO, CA AND DANVILLE, CA – August 19, 2008 – NaturalPath Media, the largest sustainable and healthy living media network, today announced that it will exclusively represent advertising sales for DrGreene.com, the leading online pediatrician voice in children’s health and parenting. DrGreene.com will become the flagship publisher in NaturalPath Media’s newly launched Moms and Family channel.

Launched in 1995 by Dr. Alan Greene and his wife Cheryl, DrGreene.com was one of the first online medical websites and was cited by the American Medical Association as “the pioneer physician website.” Since that time, Dr. Greene has emerged as a leading authority and spokesperson for child health concerns and the “green baby movement,” serving as an online pediatric expert for American Baby, Better Homes & Gardens, Family Circle, Lady’s Home Journal, and is the pediatric expert for Kiwi Magazine, Healing Quest (seen on PBS), and The People’s Pharmacy (heard on NPR). He also serves as the Chief of Future Health of A.D.A.M., Inc., a leading provider of health information solutions. Dr. Greene also appears frequently in the media including appearances on the TODAY Show, Good Morning America, Fox & Friends, The New York Times, the Wall Street Journal, USA Today, Time Magazine, Parade, Parenting, Parent, Child, Baby Talk, Working Mother, Real Simple, Better Homes & Gardens, and Reader's Digest. He is the author of Raising Baby Green (Wiley, 2007), an Amazon.com top 20 Green bestseller and the first comprehensive guide to help environmentally conscious parents make healthy product and lifestyle choices, and From First Kicks to First Steps (McGraw-Hill, 2004), a development and parenting roadmap through pregnancy and the first year of life.

“By addressing the connection between the health of our children and the health of the environment, we strive to make a difference for both,” said Alan Greene, MD, FAAP, practicing pediatrician and founder and CEO of DrGreene.com. “To that end, NaturalPath Media is the perfect partner for bringing relevant advertising and sponsorship support that aligns with our values and community at DrGreene.com.”

DrGreene.com serves as a rich resource for parents and their children, featuring Care Guides on asthma, nutrition, and more, as well as a deep index of healthcare information, resources for pediatric healthcare professionals, and “House Calls”-- live interactive chat sessions with Dr. Greene. The site also provides extensive community elements including the Parent’s Network, the Kids’ Zone and Teens Only, offering discussion boards, chat and Ask, Answer, Learn where readers post their questions and community members offer help based on their own personal experiences. Additional features include “Wikipediatrics”, the top 200 articles written by Dr. Greene in a Wiki format so readers can add to the knowledge base with their own expertise and Baby Names, and a unique Baby Name Finder that tracks baby name popularity in real time.

DrGreene.com will serve as the flagship publisher for NaturalPath Media’s newly launched “Moms and Family” channel, joining other green, sustainable and healthy lifestyle mom sites such as Sophie Uliano’s GorgeouslyGreen.com, Diane MacEachern’s BigGreenPurse.com, Green Options Media’s EcoChildsPlay.com, GreenMomFinds.com and NatureMoms.com. NaturalPath Media’s sales team will create custom packages targeting national and endemic CPG and health brands, delivering conscious mothers who seek healthy products for their families.

“We’re thrilled to partner with DrGreene.com, the most trusted online source for children’s health and the leading online community of parents seeking to raise their children in healthy and sustainable households,” said NaturalPath Media founder and CEO David Phillips. “Dr. Greene, who has been called the “Al Gore of Pediatrics”, has created a thriving community of parents seeking to educate themselves on health and parenting issues to make better choices for their children. His advice combines practical wisdom, warm empathy, a deep respect for parents, children, and the environment and will provide our marketing partners with the premium online brand for children’s health and parenting. The combination of DrGreene.com and our other Moms and Family channel sites gives us a targeted, highly effective way to engage this affluent and influential audience.”

About NaturalPath Media

With over 80 publishers and a combined reach of over 20 million monthly unique visitors, NaturalPath Media is the largest and fastest growing media network for the sustainability and healthy lifestyle markets. NaturalPath Media connects publishers, advertisers and audiences by selling customized brand advertising programs to companies that seek to engage highly influential green and healthy living consumers through its network of online publishers. Headquartered in San Francisco, NaturalPath Media represents leading websites such as DrWeil.com, Grist.org, EcoGeek.org, YogaJournal.com, Mongabay.com, Wellness.com and ZenHabits.net and selects and distributes the best of sustainable, wellness and values-driven content through NaturalPath.com, its publisher hub. For more information about NaturalPath Media, please visit: www.naturalpathmedia.com.

About DrGreene.com

Called the "Al Gore of pediatrics" by BabyTalk magazine, Dr. Greene is the chair of the Organic Center and provides Green parenting information on his website, www.drgreene.com. He is also the author of From First Kicks to First Steps: Nurturing Your Baby's Development from Pregnancy Through the First Year of Life (McGraw-Hill, 2004), The Parent's Complete Guide to Ear Infections (People's Medical Society, 1997), and a co-author of The A.D.A.M. Illustrated Family Health Guide (A.D.A.M., Inc., 2004).

Dr. Greene appears frequently on TV, radio, websites, and in newspapers and magazines around the world, including such venues as the TODAY Show, Good Morning America, Fox and Friends, NPR, The New York Times, the Wall Street Journal, USA Today, Time Magazine, Parade, Parenting, Parent, Child, BabyTalk, Working Mother, Real Simple, Better Homes & Gardens, and the Reader's Digest.

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NATURALPATH MEDIA LAUNCHES THE FIRST SELF SERVICE AD PLATFORM for GREEN and HEALTHY LIFESTYLE VERTICAL MARKETS, POWERED BY ADREADY

New Service Will Help Cultivate Growth in Sustainability and Healthy Products

SAN FRANCISCO, CA AND SEATTLE, WA – July 21st, 2008 – NaturalPath Media announced their launch of the first self service display advertising platform for the sustainability and healthy lifestyle verticals. Powered by AdReady™, the service will provide green and natural health advertisers an easy, end-to-end solution for creating and managing their display ad campaigns within NaturalPath Media’s network of over 80 leading sustainability and healthy lifestyle websites.

“The AdReady platform gives advertisers an effective vehicle for targeting green and healthy lifestyle enthusiasts,” said Richard Rocca, Senior Vice President of Sales & Business Development for NaturalPath Media. “This self-service solution will help grow the sustainable and healthy lifestyle categories by giving new and emerging brands an easy, effective way to capitalize on the dramatic increase in consumer demand for green and healthy products and services.”

NaturalPath Media’s self service solution allows advertisers to create banner advertisements from over 600 customizable and market-tested templates or upload their own creative. Advertisers will also be able to target their ads based on geography and to NaturalPath Media’s custom channels, including Eco-Tech, Health & Wellness, Moms & Family, Lifestyle, Home & Garden, Sustainability and Eating Well. Advertisers will also be able to set daily budgets for their campaign, run real-time campaign reports, and optimize based on ad performance. The self service platform is targeted at advertisers with budgets under $10,000.

“Building online awareness for our conflict-free diamond jewelry is a huge priority for our company,” said Beth Gerstein, co-CEO of Brilliant Earth. “NaturalPath Media’s self service platform will provide us a solution to reach conscious consumers that works within our budget and gives us the control we need to ensure we’re maximizing that budget.”

“We’re excited that the AdReady platform will enable an expanded universe of advertisers to market their products and services to NaturalPath Media’s 12 million influencers,” said Mark Feldman, AdReady’s Senior Vice President of Sales & Business Development.

About NaturalPath Media

With over 80 publishers and a combined reach of over 12 million monthly unique visitors, NaturalPath Media is the largest and fastest growing media network for the sustainability and healthy lifestyle vertical markets. NaturalPath Media connects publishers, advertisers and audiences by selling customized brand advertising programs to companies that seek to engage highly influential green and healthy living consumers through its network of online publishers. Headquartered in San Francisco, NaturalPath Media represents leading websites such as DrWeil.com, Grist.org, EcoGeek.org, YogaJournal.com, Mongabay.com, Wellness.com and ZenHabits.net and selects the best of green and healthy living content on NaturalPath.com, its publisher network hub. For more information about NaturalPath Media, please visit: www.naturalpathmedia.com.

About AdReady

AdReady, Inc. was founded in 2006 by a team of Internet veterans to transform the way businesses advertise online. As the first online self service display ad solution, AdReady enables marketers, of any size, to design and deploy online display ads based on industry best practices. Marketers have access to AdReady’s data-rich library of original ad themes, real-time ad customization tools, an intuitive Web-based interface and detailed reporting on all performance aspects of their advertising campaigns. Headquartered in Seattle, AdReady is backed by Bain Capital Ventures, Khosla Ventures and Madrona Venture Group. http://www.adready.com

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MICROSOFT AND ALLRECIPES.COM SALES VETERAN WENDY MCKAY JOINS NATURALPATH MEDIA

SAN FRANCISCO – July 8th, 2008 – NaturalPath Media, the leading green and healthy living media network, announced today that Wendy McKay will join the company as Sales Director, Western Region. McKay will report directly to SVP of Sales Richard Rocca and will lead the development of NaturalPath Media’s Western sales region.

McKay comes to NaturalPath Media with more than 14 years of media sales experience. She most recently served as Director of Sales for Microsoft Corporation, where she sold the Atlas/APS Ad Service Platform to over 250 key online publishers, doubling existing business in the first six months of her tenure there. McKay also served as Sales Manager for AllRecipes.com, where she was the top revenue earner in her three years at the company, developing integrated packages for national advertisers including Hershey’s, Land O Lakes, McCormick, Kraft, M&M Mars, and WeightWatchers.com. McKay also served as a Senior Account Manager for Cox Interactive Media and an Account Executive for CBS Broadcasting.

“Capitalizing on DoubleClick's industry leading ad technology and Wendy’s experience in brand engagement – including custom programs such as micro-sites, original content integration, and high-impact ad units – will enable her to make an immediate impact in developing our Western region,” said Richard Rocca, SVP of Sales and Business Development.

“As a mother of two who seeks to make healthy and green choices for my family, I look forward to marrying my professional strengths and personal interests to help advertisers engage influential consumers, enabling them to make informed purchasing decisions,” said McKay. “By leveraging NaturalPath Media’s reach and leading voice, advertisers have the opportunity to transform our green and healthy living audience into advocates for their brands.”

About NaturalPath Media

With over 75 publishers and a combined reach of over 12 million monthly unique visitors, NaturalPath Media is the leading media network for the green, healthy and balanced living verticals. NaturalPath Media connects publishers, advertisers and audiences by selling customized brand advertising programs to companies that seek to engage highly influential green and healthy living consumers through its network of online publishers. Formerly branded GreenAdWorks, NaturalPath Media represents leading websites such as DrWeil.com, Grist.org, Eco-Geek.com, YogaJournal.com, Mongabay.com, Wellness.com and ZenHabits.net and selects the best of green and healthy living content on NaturalPath.com, its publisher network hub. For more information about NaturalPath Media, please visit: www.naturalpathmedia.com.

NATURALPATH MEDIA HIRES INTERNET VETERANS JIM VAN HUYSSE AND RICHARD ROCCA

Digital Executives from AOL and Glam Media Join Leading Green and Healthy Living Media Network

SAN FRANCISCO – June 30th, 2008 – NaturalPath Media, the leading green and healthy living media network, announced today that Jim Van Huysse and Richard Rocca will join the company as EVP of Operations and Marketing and SVP of Sales and Business Development respectively. Van Huysse will lead the vertical ad network’s operations and marketing initiatives, including publisher recruitment and relations. In his newly created role, Rocca will oversee NaturalPath Media’s national sales organization as well as strategic partnerships. Both executives will report directly to CEO David Phillips.

“The addition of Jim’s operational experience and Richard’s understanding of brand engagement will help take us to the next level,” said David Phillips, CEO of NaturalPath Media. “Drawing on their experience at leading internet media brands like Glam, Gorilla Nation, and AOL, Van Huysse and Rocca will enhance NaturalPath Media’s leadership in the green and healthy living segments, driving significant value to marketers and online publishers.”

Van Huysse spent more than 12 years with pioneering Internet companies, having joined Internet radio service Spinner.com as its first employee in 1996 and eventually becoming GM of the AOL Radio Network. At AOL, Van Huysse oversaw the creation of seven distinct radio properties, growing the service to over 11 million monthly unique visitors. Van Huysse most recently served as a strategic consultant for a number of media companies, from online video to media syncing services.

Prior to joining NaturalPath Media, Rocca was an executive at Glam Media, where he spearheaded such key strategic initiatives as the build-out of Glam’s Inside Sales and International teams and the development of the Glam Living vertical. Prior to Glam, Rocca served as Vice President of Business Development for Gorilla Nation Media, where he managed the recruitment of over 130 publishers and developed strategic sales and partnership packages for delivering integrative campaigns for brand engagement within Gorilla Nation’s distinctive micro vertical networks.

“With over 75 green and healthy living websites representing an audience of over 12 million monthly unique visitors, NaturalPath Media already has a deep and highly targeted publisher network comprised of leading lifestyle influencers,” said Van Huysse. “Publishers like Grist.org, DrWeil.com, YogaJournal.com, EgoGeek.org, Wellness.com, and Mongabay.com demonstrate the breadth and quality of our network and audience. I look forward to leveraging these great brands and bringing on other leading voices in this rapidly expanding segment.”

“NaturalPath Media offers leading marketers the ability to target green and health conscious consumers across a number of verticals, from Eco-Tech to Green Moms, Lifestyles to Health & Wellness, Eco-Luxury to Sustainability,” said Rocca. “We’re already seeing a tremendous amount of interest from advertisers seeking to market their sustainability initiatives to our influential and affluent audiences.”

About NaturalPath Media

With over 75 publishers and a combined reach of over 12 million monthly unique visitors, NaturalPath Media is the leading media network for the green, healthy and balanced living verticals. NaturalPath Media connects publishers, advertisers and audiences by selling customized brand advertising programs to companies that seek to engage highly influential green and healthy living consumers through its network of online publishers. Formerly branded GreenAdWorks, NaturalPath Media represents leading websites such as DrWeil.com, Grist.org, Eco-Geek.com, YogaJournal.com, Mongabay.com, Wellness.com and ZenHabits.net and selects the best of green and healthy living content on NaturalPath.com, its publisher network hub. For more information about NaturalPath Media, please visit: www.naturalpathmedia.com.