June 7, 2010

Six Apart Buys Green Online Ad Net NaturalPath Media 

Six Apart, the blogging software and media company, has acquired NaturalPath Media, an online ad network for “sustainable, healthy, and conscious lifestyles”, in other words, around green and healthy lifestyle. Financial terms were not disclosed.

NaturalPath was founded in 2006, and says has about 200 publishers in its network, including DrGreene.com, GreenLivingIdeas.com, ScientificAmerican.com and EcoSalon.com. With this acquisition, SA will have the “ability to help marketers reach women 25+ in highly engaged, influential media environments and provides more opportunities for NaturalPath

http://bit.ly/cnPpLh

 

September 8, 2009

comScore: Cash for Clunkers Spikes Green Web Traffic 

A recent report from digital measurement firm comScore shows that the U.S. government’s Cash for Clunkers program - caused cleantech web traffic to jump 15 percent in the month of July.  All told, 17.5 million people visited web sites related to Cash for Clunkers - including...NaturalPath Media (the advertising network for green lifestyle publishers and marketers, with 2.1 million visitors). 

 

September 3, 2009

Top 50 US Websites for July: Green, Teen, & Facebook

July gains at environmentally friendly "green" websites and automaker sites were the result of consumer interest in the "Cash for Clunkers" program, according to a monthly analysis of US web activity from comScore Media Metrix service.  Americans sought information about green initiatives related to automotive transportation with the launch of the federal CARS program, with visitation to "green"-related websites growing 15% in July, to 17.5 million visitors.  NaturalPath Media led the category with 2.1 million visitors, followed by Yahoo Green with 1.9 million and ECOMII with 1 million, comScore said. 

 

August 20, 2009

comScore Media Metrix Ranks Top 50 U.S. Web Properties for July 2009

comScore, Inc. (Nasdaq:  SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. Web activity at the top online properties for July 2009 based on data from the comScore Media Metrix service. Americans sought information about green initiatives surrounding automotive transportation with the launch of the federal 'Cash for Clunkers' program, with visitation to Green sites growing 15 percent in July to 17.5 million visitors. NaturalPath Media led the category with 2.1 million visitors, followed by Yahoo! Green with 1.9 million and ECOMII with 1 million.

June 16, 2009

Boxer B-Scene Media Goes All-Natural

Toronto-based Boxer B-Scene Media has become the Canadian ad rep for NaturalPath Media, a leading network of sustainable, healthy and conscious living websites. The NaturalPath network is composed of over 190 green-oriented sites, and ranks first on Comscore's Green Channel with 548,000 unique Canadian monthly visitors (2.9 million overall).

May 14, 2009

Sustainable Brands Weekly: NaturalPath Media Grabs Top Ranking

Online media network, Naturalpath Media, recently announced the addition of Triplepundit, Greenopolis, and Terracurve, to its growing roster of green and healthy living sites bringing the total to over 190 publisher partners. The company’s network has topped the newly expanded green category of comScore’s Media Metrix with over 77 million page views in the month of April.

May 14, 2009

BizReport: Get the Most from Green Ads

A favored hub for greenies is NaturalPath Media. The online network boasts 12.4 million unique users and 77 million page views in April, more than either Yahoo! Green or Matter Network, two green competitors. By ranking green networks, marketers can determine both how to focus and where to focus green efforts in the online space. Although no green network should be ignored, the bigger the network is the more attention it should be given because of the potential reach.

April 15, 2009

BizReport: NaturalPath adds 27 partner sites to network

Online media network NaturalPath has added 27 more partner websites to it's network; the addition gives the network a reach of more than 25 million unique users each month. The NaturalPath network focuses on sustainable, healthy and conscious lifestyle markets; in other words 'green' consumers, a growing demographic that marketers are trying desperately to reach.

November 20, 2008

MediaPost: NaturalPath Media Adds 27 Publishers

The new sites broaden NaturalPath Media's reach into new categories including travel & outdoors, shopping, personal development, and crafts. New sites include SingleTracks.com, a leading resource for mountain bikers, and Matador Network, nine innovative travel sites.  San Francisco-based NaturalPath Media has added 27 new partner sites. The combined reach of the NaturalPath Media Network now exceeds 25 million unique visitors per month, as measured by Quantcast.com.

October 22, 2008

BizReport: NaturalPath launches clickable ad formats

Interested in catching environmentally conscious consumers? New ad offerings from NaturalPath Media could be the answer. The new ad offerings give marketers options such as making ads clickable and the possibility of engaging consumers are a higher level.

October 21, 2008

International Business Times: NaturalPath Media Launches Innovative 'Background' Ad Units Powered by AdCamo

NaturalPath Media, the largest and fastest growing media network for the sustainability and healthy lifestyle vertical markets, announced the introduction of site background ad units powered by AdCamo. By utilizing the AdCamo platform, NaturalPath Media now offers advertisers the opportunity to run site background ads - also known as site skins - across its entire network of over 100 sites.

October 21, 2008

Adotas: NaturalPath Launches New Ad Units

Sustainability and health-focused media network NaturalPath Media has launched site background ad units powered by AdCamo. The newly employed platform will enable NaturalPath too offer advertisers the opportunity to run site background ads, a.k.a. site skins, across its  network of more than 100 sites.

October 21, 2008

PR Web: NaturalPath Media Launches Innovative 'Background' Ad Units Powered by AdCamo

NaturalPath Media, the largest and fastest growing media network for the sustainability and healthy lifestyle vertical markets, announced the introduction of site background ad units powered by AdCamo. By utilizing the AdCamo platform, NaturalPath Media now offers advertisers the opportunity to run site background ads - also known as site skins - across its entire network of over 100 sites.

October 21, 2008

Online Media Daily: NaturalPath Media Launches Site Background Ads

The AdCamo platform will allow NaturalPath's advertisers to run site background ads--also known as site skins--across its entire network of over 100 sites. NaturalPath Media, a media network devoted to sustainability and healthy lifestyle vertical markets, on Monday launched site background ad units powered by AdCamo.

October 14, 2008

Internet Business Revenue Pro: Natural Path Media

Natural Path Media is an online media company with a green focus. natural path media has an online ad network for green advertisers and environmental publishers. they do have criteria to join but i guess if you read john chows article on how to apply to an ad network it will shed light on little things that often set certain publishers apart even if they dont draw your traffic or whatever.

October 13, 2008

Spinfield: Social Networking - The Green Way!

Many people use social networking to keep up with friends and colleagues and to create new contacts. It is a great way to keep others informed of what you are doing, share news and media, and in some cases they are even being used as recruiting tools. Another way people are using social networks is to connect with others in online communities focused on environmental responsibility and healthy living. Some examples of green focused social networks are Naturalpath.com, The Daily Green, Lime.com, and Care2.com.

August 20, 2008

MarketingVOX: NaturalPath, 'Dr. Greene' Target Eco-Conscious Mums

Green ad network NaturalPath Media has formed strategic partnerships with about 22 sites, the most popular of which is Dr. Greene, a family and healthcare information site for eco-conscious parents. According to MediaPost, Dr. Green will serve as the flagship partner in NaturalPath's just-launched "Moms and Family" channel. NaturalPath will also sell ad space for the site on an exclusive basis.

August 19, 2008

MediaPost: NaturalPath Launches Green Channel Aimed at Moms

Strengthening its "green" media and marketing presence, ad network NaturalPath Media today is expected to announce partnerships with 22 sites--chief among them being DrGreene.com, an online information site that brings an earth-friendly approach to children's health and parenting.  

August 18, 2008

Good and Green Essentials: New ad platform for sustainability and healthy lifestyle verticals

NaturalPath Media announced their launch of the first self-service display advertising platform for the sustainability and healthy lifestyle verticals. Powered by AdReady™, it will provide green and natural health ...

July 22, 2008

Sustainable Life Media: New Green Ad Network Targets Small Budgets

NaturalPath Media has launched a green online ad platform designed for advertising budgets between $100 and $10,000. Aimed at green and health-conscious consumers, the new do-it-yourself online ad platform that enables marketers to upload their own creative or choose from a variety of ad templates. Channels include Health and Wellness, Eco Tech, Moms & Family, Lifestyle, Eating Well, Home & Garden, and Sustainability.

July 22, 2008

BizReport: NaturalPath Media connects green marketers with self-serve ads

Small, green advertisers take heart. A new self-service ad platform is out there - and it is targeted specifically for you. The self-service platform, part of the Natural Path Media family, is set up to help marketers with advertising budgets under $10,000 create, plan and execute online advertising campaigns.

July 21, 2008

MediaPost: NaturalPath Media Helps Small 'Green' Advertisers Come Online

NaturalPath Media is targeting smaller green and healthy lifestyle advertisers with a new self-serve ad platform that simplifies the process of creating, running, tracking and testing rich media campaigns. The San Francisco-based media company and ad network partnered with AdReady to develop the platform, which allows small and local businesses to target consumers across the more than 80 sites in its roster.


July 21, 2008

Adotas: NaturalPath Media Launches Platform for Small  Eco Advertisers

The mom n’ pop green movement has hit vertical advertising: NaturalPath Media announced the launch of what it calls the first self-service display ad platform for the sustainability/healthy lifestyle vertical set. The service will be powered by AdReady and will provide eco advertisers an end-to-end solution for small businesses to create and manage their display ad campaigns within NaturalPath’s network of 80 plus sites.


July 21, 2008

Northwest Innovation: AdReady Powers Advertising Network

NaturalPath Media, a health-focused Internet publisher, has launched a self-service display advertising platform powered by Seattle-based Internet advertising software developer AdReady, NaturalPath Media reported Monday. NaturalPath said the service will provide green and natural health advertisers with a means of creating and managing their display ad campaigns on NaturalPath's network of 80 health- and lifestyle-oriented Web sites.


July 21, 2008

MarketingVOX: Self Service Platform Makes Green 'Net Users More Accessible to Advertisers

NaturalPath Media announced the launch of a do-it-yourself ad platform for green and healthy-living verticals, powered by AdReady. The network, which targets ad budgets under $10,000, includes 80 eco- and sustainability-oriented sites. Advertisers can build banner ads from 600 market-tested templates or upload their own work.


July 21, 2008

The Earth Times: NaturalPath Media Launches The First Self-Service Ad Platform for Green and Healthy Lifestyle Vertical Markets, Powered by AdReady

NaturalPath Media announced their launch of the first self-service display advertising platform for the sustainability and healthy lifestyle verticals. Powered by AdReady(TM), it will provide green and natural health advertisers an easy, end-to-end solution for creating and managing their display ad campaigns within NaturalPath Media's network of over 80 leading sustainability and healthy lifestyle websites.


July 1, 2008

ClickZ: Execs & Accounts

NaturalPath Media, a health and sustainability ad network, hired Jim Van Huysse as EVP, operations and marketing, and Richard Rocca as SVP, sales and business development. Van Huysse was previously GM of the AOL Radio Network. Rocca was an executive at Glam Media, building out sales and a lifestyles vertical for the women's ad network.


June 30, 2008

PaidContent.org: Industry Moves: NaturalPath Media

Jim Van Huysse and Richard Rocca are joining the green and healthy living network as EVP-operations and marketing and SVP-sales and business development respectively. Van Huysse will lead ad ops and marketing initiatives, while Rocca will oversee the sales org and strategic partnerships; both will report directly to CEO David Phillips. Van Huysse most recently served as a strategic consultant for various media companies and earlier as GM of the AOL Radio Network. Rocca was previously an exec at Glam Media.