Naturalpath Media Blog

Cause-related marketing can increase sales as much as 74 percent in certain consumer-goods categories, according to a recent study by Cone and Duke University's Fuqua School of Business. In particular the study found a:

According to a recent study from the Journal of American Medical Association (JAMA), higher levels or urinary BPA (Bisphenol-A) are linked to cardiovascular disease and type 2 diabetes.  BPA, by volume one of the world's highest production chemicals, is a toxic compound used in plastic packaging for food and beverages. Although BPA exposure may also occur via drinking water, dental sealants, and dermal absorption, plastic packaging accounts for the majority of BPA use.

With 7.4 billion greeting cards sold in America last year, the greeting card industry is responsible for enormous paper use.  Although e-cards represent a growing niche within the greeting card industry, traditions and personal preferences will likely insure the continuation of a sizable market for paper cards.  Environmental concerns and growing consumer interest in green products have prompted an increase in eco-friendly greeting cards and card recycling/reuse programs.

PricewaterhouseCoopers (PWC) and the Grocery Manufacturers Association (GMA) released today (August 26th) a four minute video clip entitled, "Sutainability Matters to All Stakeholders". The video focuses on consumers attitudes towards green and perceptions on sustainability.

The video supplements the recently released report by PWC and GMA on the the increasingly greening state of the food industry entitled, “The 2008 Food Beverage and Consumer Products Industry Report: Achieving Superior Financial Performance in a Challenging Economy." That report concludes that sustainability has become a business imperative that can boost corporate value.

An increasing number of companies issue annual CSR reports to promote their green credentials, satisfy consumer demand, and meet regulatory standards. In 2008, three thousand companies are expected to publish CSR reports - but only 750 will seek third-party verification, or assurance, on their report's credibility and completeness.

Coca-Cola Co is working to on several prototype beverages using Chinese herbal cures. Analysts have speculated the project could be as important to the company's future as its original 1886 formula, which fused coca leaves with African kola nuts.

The secretive project involves employees throughout the company but executives have only mentioned the collaboration in a short news release issued when Coke and the China Academy of Chinese Medical Sciences opened a research center in Beijing last October.