Naturalpath Media Blog
The Great Pacific Garbage Patch
Submitted by David on Mon, 06/08/2009 - 16:38.This is where a graphic is worth a thousand words
http://tinyurl.com/cltdsw
Regulations on Behavioral Targeting Murky says IAB
Submitted by David on Tue, 04/28/2009 - 21:39.Today the Interactive Advertising Bureau (IAB), the main advocacy group representing digital advertisers launched a new public policy blog that will track the latest legislative developments on the state, federal and regulatory levels.
Green Marketing Recession-Proof, Report Says
Submitted by David on Mon, 04/20/2009 - 16:34.A new report from Datamonitor further supports the conclusion that "green marketing" is holding up suprisingly strong in this recession. Claiming that green is recession proof is a bit of hyperbole, but the numbers from the report are impressive: Datamonitor shows 458 launches so far in 2009 of package-goods products that claim to be sustainable, environmentally friendly or "eco-friendly." That pace would mean that 2009 would triple the number of green launches from 08, which was more than double the number in 2007.
Corporate sustainability initiatives continue to weather the economic storm
Submitted by Shannon on Mon, 04/13/2009 - 22:46.Digesting the State of Green Business (Part 3 of 3)
Submitted by Jim on Fri, 03/27/2009 - 21:12.Digesting the State of Green Business (Part 2 of 3)
Submitted by Jim on Fri, 03/27/2009 - 21:06.Digesting the 2009 State Of Green Business Report (Part 1 of 3)
Submitted by Jim on Fri, 03/27/2009 - 20:40.To help digest this 62 page report, I’ve split the summary into four bite-sized posts: key findings, interesting green corporate initiatives, and eye opening statistics.
Behavioral Targeters Get a Warning from Washington.
Submitted by David on Wed, 03/18/2009 - 23:00.Behavioral and other forms of targeting are on every marketer’s radar these days, especially as tough economic times demand greater efficiency. What is the promise and risks of targeting online? Are there special ethical considerations for sustainable brand marketers? What practical steps should sustainable brand marketers take to ensure best practices and get in front of coming regulation from Washington?
Those are questions that won't be answered in one blog post, but what's clear is that online marketers who don't manage privacy concerns are taking greater risks today as Washington is giving clear signals it will assert its regulatory authority in this area.
Want to Reach Moms? Enter the Blogosphere.
Submitted by Beth on Wed, 03/11/2009 - 23:28.Believe it or not, moms are no longer sitting in front of their TVs, susceptible to messaging from industry experts who tell them what products to buy when it comes to their children. They're not reading newspapers either (no surprise there - hardly anyone is these days).
But if they're not engaging in these traditional media outlets nearly to the same extent as they used to, then where are they spending their time? Where are they going for parenting advice and who do they trust?
Online trends predict power shift to targeted networks
Submitted by Shannon on Mon, 03/09/2009 - 19:18.
News from Razorfish’s marketing specialists suggests that agencies are increasingly looking outside of portals to vertical networks for better depth and breadth. By the end of 2008, portal prices had fallen drastically, but this price drop is unlikely to supersede the attractiveness of targeted networks like NPM. In the past year, Razorfish reports that it cut its site-specific buying by 50 percent and increased its spend with smaller, niche networks.
