Shannon's blog
Corporate sustainability initiatives continue to weather the economic storm
Submitted by Shannon on Mon, 04/13/2009 - 22:46.Online trends predict power shift to targeted networks
Submitted by Shannon on Mon, 03/09/2009 - 19:18.
News from Razorfish’s marketing specialists suggests that agencies are increasingly looking outside of portals to vertical networks for better depth and breadth. By the end of 2008, portal prices had fallen drastically, but this price drop is unlikely to supersede the attractiveness of targeted networks like NPM. In the past year, Razorfish reports that it cut its site-specific buying by 50 percent and increased its spend with smaller, niche networks.
Consumers are confused, but spending
Submitted by Shannon on Thu, 01/29/2009 - 22:58.For green industries, a silver lining to the economic slump
Submitted by Shannon on Tue, 12/16/2008 - 19:15.According to a new Forbes report, a variety of companies have invested in CSR initiatives that are only marginally costly but serve to bring in big business. For example, Grossman Marketing Group recently started purchasing renewable energy credits from two California wind farms. While the credits increased Grossman's energy bill by 5%, the move attracted such eco-friendly, public-facing corporations as Google and Green Mountain Coffee. As a result, Grossman's sales rose 20% in 2007.
Big brands flex their BICEP for climate change
Submitted by Shannon on Fri, 11/21/2008 - 14:30.Corporate social responsibility inspires consumer sales & confidence
Submitted by Shannon on Tue, 10/21/2008 - 17:21.Who really shops green?
Submitted by Shannon on Thu, 09/25/2008 - 17:52.Conference Recap: Branding for Sustainability
Submitted by Shannon on Wed, 09/17/2008 - 22:26.Move over, BPA: a call to action for eco-plastic manufacturers - and marketers
Submitted by Shannon on Tue, 09/16/2008 - 18:22.
According to a recent study from the Journal of American Medical Association (JAMA), higher levels or urinary BPA (Bisphenol-A) are linked to cardiovascular disease and type 2 diabetes. BPA, by volume one of the world's highest production chemicals, is a toxic compound used in plastic packaging for food and beverages. Although BPA exposure may also occur via drinking water, dental sealants, and dermal absorption, plastic packaging accounts for the majority of BPA use.
