Publisher Network Overview


Reach the leading voices across key micro-verticals:


Lifestyle

Moms & Family

Travel & Outdoors

Home & Garden






















Health & Wellness


Eco-Tech


Eating Well


Sustainability






















Four categories of influencers cover a variety of demographic profiles:

Jen

*Tried a new yoga pose she found on Yoga Journal
*Checked out celebrities and green gossip on Ecorazzi
*Got shopping tips from The Find

Robyn

*Researched baby products on Dr. Greene
*Found the perfect recipe on Vegetarian Times
*Recycled her old cell phone using Earth 911

Janet

*Discovered anti-aging lotion on Dr. Weil
*Got productivity tips from Think Simple Now
*Made a new smoothie from Vital Juice Daily

Eric

*Read CES coverage on Scientific American
*Told friends about solar options he saw on Grist
*Posted a comment on the Clean Technica blog


Affluent and engaged audience seeking brands that align to their values:

  • 52% female / 48% male*
  • 52% 25-49 / 61% 18-49*
  • 49% have HHI greater than $75k*
  • 68% have kids*
  • 89% graduated from college or grad school*
  • 83% research products online / 20% post to blogs**
  • 85% willing to pay more for eco-friendly products**
Source: *Quantcast, **NaturalPath Media Audience Survey